Question 5

How did you attract/address your audience?

The audience I want to address my magazine to is girls around the ages of 14-21, who have a keen interest in the latest fashion, beauty, celebrity gossip and pop music. I made sure the language used for my magazine would appeal to this audience. I used colloquial language and used abbreviated slang terms that a younger audience would understand, with words such as “celeb” and “omg”. Using this kind of trendy up to date language will appeal to this target audience as it’s the type of language that is commonly used on social media sites such as twitter or tumblr, and that is a keen interest into my target audience so they will be familiar with the language making them more connected to the magazine. I also used first person pronouns to address my audience directly, using words like ‘we’ and ‘you’ making the reader feel more involved in content of the magazine making it feel more personal.

The font used was modern and old. The bold fonts were used to catch the eye of the audience, making key features, that I felt would particularly be of interest to the reader, stand out, attracting them to the magazine. The font was modern and elegant looking , making it look trendy and fashionable. The colour scheme used was to attract my target audience as the colours black and white are used to make the page look orderly and are seen as very sophisticated and trendy colours that really set out a clear structure to the magazine, whilst the blue gave the page a little more colour and vibrance. Also I used the colour blue to attract my audience as although it’s stereotypically a boys colour I decided to challenge this stereotype and use it for the main colour scheme of my magazine, as I felt it would stand out among other magazines that traditionally use more ‘girly’ colours like pink or red.

The image on the front cover attracts the audience as it’s of a teenage girl aged 17. The model is looking trendy in a casual black top and with natural looking make up. This makes the audience relate to the girl on the front as she looks like a stereotypical reader of Demoda magazine, who would possible have the same hobbies and interests as well as fashion and beauty styles. The model on the front makes the audience believe like they can aim to be like her making them want to buy the magazine to find out some on the content included. Also the fact that shes perceived as a celebrity, addresses the audience as a part of my audience come under the social group ‘fangirls’ and they are interested in dedicating their time to certain pop stars meaning they could potentially become a fan girl for the model on the front. It also appeals to the townie side of my target audience as they like the latest trends and seem to ‘go with the flow’ of things so they would like to hear about the newest pop stars.

The title of my magazine ‘Demoda’ addresses my target audience as it is very unique and seems trendy and cool. It’s short and snappy and simple to pronounce. Appealing to the younger audience and it also means fashionable in Spanish, but having the text written in a foreign language adds to the originality of the magazine making it stand out.