colour mood board

Colour mood board analysis

My magazine is aimed at a young female audience aged around 15-25, this mood bored represents some of the colours that may be used in the colour scheme of my magazine. The colours I mainly used on this mood board that I plan to feature on my magazine are; black, white, pink, blue, purple and red. I don’t plan on using all these colours on my magazine as the normal maximum is around ¾ different colours to prevent the page looking untidy and overcrowded.

The colours black and white were highly recommended from my survey results and the colours black and white make the page looks neat and tidy and gives the page a sense of order and sophistication, and I want my magazine to look professional and modern whilst looking elegant and classy, so it appeals to my target audience. Black is associated with power, elegance, formality and I feel this would fit well with my magazine. White is a pure colour and is seen as the colour of perfection and I feel that this being on my magazine would add a sense of organisation and give it a professional feel.

The colour blue was also highly popular in my survey results so I felt this had to be featured somewhere on my magazine. The colour blue appeals to a wide range of people, and adding it to my magazine will give it a bit of colour making it more vibrant and appealing. I plan on using one of the shades of blue featured on my magazine as I feel it will fit nicely with my target audience, as it can look modern and trendy. Blue is also a very common colour when linked with social media and logos such as twitter, Facebook and tumblr all are dominantly blue and as my target audience Is people who are interested in social media, it creates a sense of recognition.

The colour pink and purple are stereotypically recognised as female colours, and as my magazine is primarily aimed at a female audience I feel this will suite the feel of my magazine well.

The colour red was also a rather recommended colour. I feel that red could fit well with the style of my magazine as I feel it would appeal to the target audience as it’s seen as a glamorous, sophisticated colour when used in moderation. Red brings text and images to the foreground. The colour red also attracts the eye making my magazine more noticeable on the shelf among the other magazines. There are various alternative shades of red that I may use on my magazine such as; maroon, burgundy, scarlet or crimson.