Magazine Industry

Magazine industry- BAUER

Bauer is a publisher company with magazines including magazines like Closer, Heat, MOJO, Kerrang, Q and Empire. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight.

Bauer has a magazine subscription that includes online print and hard copies of the magazine. It has a large range of magazine subscription offers and states that it can guarantee the very best prices. This is sufficient for the consumer as they now have the variety of whether they want the hard copy or an online copy and it entices the audience as they promote the fact that they have the very best prices.

Bauer Media is in a unique position to be able to deliver ground-breaking consumer insight to media professionals, having more market leading brands across a wider breadth of markets than any other media owner.

Bauer Media's portfolio of influential media brands includes many of the best known magazines in the UK, which deliver excellent content to our audiences whenever, however and wherever they want. This provides an excellent platform for any business to reach their target audience through an effective magazine advertising campaign. In fact, in any given publication period 9.9m people in the UK will read a Bauer Media Magazine.

Bauer Media connects and engages 19 million consumers every week with the most influential brands in the UK. The value of our in-depth understanding of these audiences is reflected in our unrivalled research initiatives.

I think my magazine is most likely to be published by the magazine publishers Bauer as there is not really anything appealing for a younger audience with their publishers and the target audience for my magazine is around 15-25 year old girls. Bauer publishes magazines with content on gossip and celebrity life and my magazine will features segments of this, but in the music section of Bauer’s magazine range there is nothing for people who enjoy pop and chart, music and that is a massive industry that has millions of potential consumers, meaning there is a place for my magazine in the market in Bauer magazine publishers. 

The possible problems that can be faced with publishing with a big magazine publisher like Bauer is that a new magazine could potentially get over shadowed by the already popular magazines published by the company, however there is a clear gap in the market for a more pop vibe magazine, with elements of fashion, film and technology, which is already proving popular in the publishing company, with magazines such as Closer and Heat being published. Another factor that could be affected by being published with a larger magazine company is the editorial independence, as it’s such a big publishing company with high expectations they may take over the role of editor and change things to suit what they feel the audience wants in order to make profit, and this could lead to my initial target audience being adjusted.

A great advantage of publishing with a large magazine publishing company is that , a new magazine can be fundamentally supported by the company and can escalate quickly to become a more popular magazine and can even progress to becoming a more advanced media segment, by potentially having its own website, TV show etc.