Full review of Q magazine

Full review of Q magazine

Q is a monthly magazine that focuses on content on rock and roll. The magazine was launched in 1986 and is an international magazine. It contains content like, world exclusives, definitive album reviews, outstanding production values and an inimitable sense of humour, Q shapes music in the UK and beyond.

Q has featured the world’s biggest artists with content from U2 to Adele, Oasis to Rihanna and loads more have featured on its land-mark cover. With Q’s online presence, a new interactive iPad edition, social media, Q Radio, live events and of course the world famous annual Q Awards – the most exclusive event in the music calendar – the message is everywhere. Music sounds better with Q.

Q is the UK’s number one actively-purchased music magazine. It’s about quality and character. Q’s readers prize its lavish photography, in-depth reporting and sense of humour. It is also about authority and opinion. It stands for the music that matters, the stars who make it and the people who love it. Q is trusted and influential. A positive review in Q can make a band’s career – and Q’s major interviews reverberate around the world. It gets unparalleled access to the biggest stars in rock and roll. And the audience is younger and more affluent than any other music monthly. 97% of readers rate Q as a quality magazine. In research it outperforms competitors on measures such as best interviews, writing and awards winning photography.

The majority of Q’s audience is male at 68.3% which is quite a lot more than female readers. The majority of their audience (70%) has an ABC1 profile. The age range ranges from 35.5% being 15-24 to 1.4% being 65+ meaning the magazine has a younger based audience.

Q magazine has its own award show called ‘The Q Awards’. The Q Awards are the UK's annual music awards run by the music magazine Q. Since they began in 1990, the Q Awards have become one of Britain's biggest and best publicised music awards. This appeals to the target audience as a lot of young people like to watch award shows and support their favourite artists, it also gives the opportunity to get a bigger fan base for the magazine as other will hear about the awards , enticing them to buy the magazine.

Q magazine has a rather popular website, which is WWW.QTHEMUSIC.COM. It has 329,000 unique users, 12,886 email subscribers, 569,659 page impressions. The online access is ideal for many users as its less popular for people to buy a physical copy a magazine now a days, most people would rather just read the online copy, rather than going out of their way to go to a shop and buy it.

Q magazine has a Facebook page with 32,556 Facebook fans and a twitter page with 69,549 followers. As Q magazine has a younger target audience it is ideal, as teens and young adults now a days are more likely to be on social networking sites, and if the magazine is on these sites then people who read the magazine can stay updated and other people may stumble across it on their newsfeed enticing them to buy or subscribe to the magazine.