Final Product

Question 5

How did you attract/address your audience?

The audience I want to address my magazine to is girls around the ages of 14-21, who have a keen interest in the latest fashion, beauty, celebrity gossip and pop music. I made sure the language used for my magazine would appeal to this audience. I used colloquial language and used abbreviated slang terms that a younger audience would understand, with words such as “celeb” and “omg”. Using this kind of trendy up to date language will appeal to this target audience as it’s the type of language that is commonly used on social media sites such as twitter or tumblr, and that is a keen interest into my target audience so they will be familiar with the language making them more connected to the magazine. I also used first person pronouns to address my audience directly, using words like ‘we’ and ‘you’ making the reader feel more involved in content of the magazine making it feel more personal.

The font used was modern and old. The bold fonts were used to catch the eye of the audience, making key features, that I felt would particularly be of interest to the reader, stand out, attracting them to the magazine. The font was modern and elegant looking , making it look trendy and fashionable. The colour scheme used was to attract my target audience as the colours black and white are used to make the page look orderly and are seen as very sophisticated and trendy colours that really set out a clear structure to the magazine, whilst the blue gave the page a little more colour and vibrance. Also I used the colour blue to attract my audience as although it’s stereotypically a boys colour I decided to challenge this stereotype and use it for the main colour scheme of my magazine, as I felt it would stand out among other magazines that traditionally use more ‘girly’ colours like pink or red.

The image on the front cover attracts the audience as it’s of a teenage girl aged 17. The model is looking trendy in a casual black top and with natural looking make up. This makes the audience relate to the girl on the front as she looks like a stereotypical reader of Demoda magazine, who would possible have the same hobbies and interests as well as fashion and beauty styles. The model on the front makes the audience believe like they can aim to be like her making them want to buy the magazine to find out some on the content included. Also the fact that shes perceived as a celebrity, addresses the audience as a part of my audience come under the social group ‘fangirls’ and they are interested in dedicating their time to certain pop stars meaning they could potentially become a fan girl for the model on the front. It also appeals to the townie side of my target audience as they like the latest trends and seem to ‘go with the flow’ of things so they would like to hear about the newest pop stars.

The title of my magazine ‘Demoda’ addresses my target audience as it is very unique and seems trendy and cool. It’s short and snappy and simple to pronounce. Appealing to the younger audience and it also means fashionable in Spanish, but having the text written in a foreign language adds to the originality of the magazine making it stand out.

Question 4

The target audience for my magazine is young females from around 15 to 25. They enjoy shopping and the latest trends. They shop in high-street fashion outlets like top shop and River Island, and portray a trendy, up-to-date look. They enjoy wearing the latest fashion statements and take care in their appearance. They go from enjoying wearing comfortable casual clothes like converse and skinny black jeans to dressing up in heels and an evening dress.

When it comes to music my target audience enjoy a more pop, pop/punk type of music vibe and listen to artists like 5 seconds of summer, Ed Sheeran and One Direction. They tend to listen to chart music but are willing to try other genres of music from various artists and have a reasonably wide music taste.

My target audience dream of having the lavish lifestyle and would potentially love to live like the stars. They dream of having a big modern home in a large city like London and also want to travel to more fine cities like new York.my target audience like bright lights and bug cities.

Other than the latest fashion trends, my target audience enjoy the latest trends in other aspects like the latest films and books like the fault in our stars. They enjoy the whole teenage romance and sad films/books.in addition to this they also love a good Disney film.

My target audience aspire to live like the celebrities they love and to achieve a cheaper feel of this lifestyle they like to own the latest I phones, the higher end make up brands, jewellery like Pandora and dream of owning a trendy car like a cream mini cooper or a white range rover.

Although they enjoy the fun side of things like hanging out with friends, being twitter addicts and enjoying themselves at concerts they also enjoy reading and try to achieve big things by doing well in school and trying to be in high end jobs to achieve the lavish lifestyle they dream of.

Stereotypical reader of DeModa magazine

Question 3

I think my magazine is most likely to be published by the magazine publishers Bauer as there is not really anything appealing for a younger audience with their publishers and the target audience for my magazine is around 15-25 year old girls. Bauer publishes magazines with content on gossip and celebrity life and my magazine will features segments of this, but in the music section of Bauer’s magazine range there is nothing for people who enjoy pop and chart, music and that is a massive industry that has millions of potential consumers, meaning there is a place for my magazine in the market in Bauer magazine publishers. 

The possible problems that can be faced with publishing with a big magazine publisher like Bauer is that a new magazine could potentially get over shadowed by the already popular magazines published by the company, however there is a clear gap in the market for a more pop vibe magazine, with elements of fashion, film and technology, which is already proving popular in the publishing company, with magazines such as Closer and Heat being published. Another factor that could be affected by being published with a larger magazine company is the editorial independence, as it’s such a big publishing company with high expectations they may take over the role of editor and change things to suit what they feel the audience wants in order to make profit, and this could lead to my initial target audience being adjusted.

A great advantage of publishing with a large magazine publishing company is that , a new magazine can be fundamentally supported by the company and can escalate quickly to become a more popular magazine and can even progress to becoming a more advanced media segment, by potentially having its own website, TV show etc.

Question 7

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original ideas statement

My plan for my magazine is to create a magazine aimed at young adults and teens who have an interest in fashion, beauty, the latest trends, celebrity gossip, and the latest pop music. I don't want my magazine to be solely on music so I want there to be features of fashion, beauty and celebrity based content as well as music. My magazine is aimed at entertaining my target audience and keeping them up to date on the latest news, gossip and trends.

Drafts for three products (electronic versions)